What is DHA?

Although DHA (dihydroxyacetone) has been used in self-tans since the 1970’s, it wasn’t until the late 1980’s that cosmetic companies found a way to produce better results (browner, less orange) with DHA. This is attributed to an improved refining process yielding higher quality, more predictable DHA. Fake Bake only uses the most premium DHA throughout all our self-tans. Premium DHA interacts with the amino acid- Keratin (more commonly known as ‘dead’ or `cornified` skin cells) that lie in the top layers of your skin (the Stratum Corneum or Horny Layer). This tan develops rapidly, but is also most temporary as your skin cells are worn away.

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